SPLITS59 is a premium women’s activewear and casualwear brand based in Los Angeles, California. Founded in 2008, it is known for clothing that combines technical performance with a clean, fashion-led look. Its collections suit women who want sportswear for exercise, travel, errands, meetings, and relaxed social plans.
The business operates as SPLITS59, LLC and remains privately held. Its workforce is commonly placed between 11 and 50 employees. The range includes leggings, flared trousers, sports bras, tops, shorts, tracksuits, dresses, skorts, outerwear, and studio clothing.
Who Founded SPLITS59?
SPLITS59 was created by Jonathan Schwartz and Keith Peterson in 2008. Jonathan Schwartz had close links to sport and fashion. He took part in endurance events and drew inspiration from the Ironman World Championship in Kona, Hawaii. The discipline and energy of the athletes helped shape the company’s early direction.
His father, Barry K. Schwartz, was the business partner of designer Calvin Klein and helped build Calvin Klein Inc. This gave Jonathan an early view of brand building and commercial growth. Keith Peterson brought experience in fashion marketing, communications, and luxury branding. His earlier work included roles linked with Tommy Hilfiger and Dolce & Gabbana. His skills helped the young company form a clear voice and stylish image.
The Founders’ Roles
Jonathan Schwartz became the more visible business voice. He has discussed growth, direct sales, retail strategy, and wholesale partnerships. Keith Peterson remained connected as co-founder and helped shape the fashion identity.
What Does the SPLITS59 Name Mean?
The name is linked to timing, competition, and the power of one second. In sport, finishing at 59 seconds instead of 60 can mean breaking an important time barrier. It reflects the message of personal progress: moving faster, becoming stronger, and pushing past a previous limit. The number also gives the company a memorable identity that fits its performance roots.
SPLITS59 Design Philosophy
SPLITS59 describes its clothing as activewear with an edge and a retro touch. The brand draws from vintage track uniforms, tennis clothing, dancewear, and exercise fashion from the 1970s and 1980s.
Signature Style
Common details include contrast stripes, colour blocking, high waists, flared legs, stirrup hems, fitted tops, sculpted sports bras, sleek tracksuits, and ribbed fabrics.
Clothing Beyond the Gym
Many pieces are designed for Pilates, yoga, barre, walking, travel, and daily wear. They can move from a studio session into the rest of the day without looking out of place.
SPLITS59 Quick Information
| Detail | Information |
|---|---|
| Brand Name | SPLITS59 |
| Legal Name | SPLITS59, LLC |
| Founded | 2008 |
| Founders | Jonathan Schwartz and Keith Peterson |
| CEO | Not publicly confirmed |
| Headquarters | Los Angeles, California, USA |
| Industry | Apparel and Fashion |
| Company Type | Privately held |
| Website | www.splits59.com |
| Main Products | Women’s activewear and casualwear |
| Popular Products | Flared leggings, sports bras, tops and tracksuits |
| Signature Collections | Airweight, Rigor, Rib, Track and Fleece |
| Price Category | Premium |
| Best-Known Style | Raquel High Waist Flared Legging |
Main SPLITS59 Products and Collections
Leggings remain central to the business. The Raquel High Waist Flared Legging is one of its best-known designs. It combines a high-rise waist with a long flared shape and often includes side stripes. The Airweight High Waist Legging offers a lighter, second-skin feel. The River Airweight Stirrup adds a retro dance-inspired finish. The brand also sells bras, tops, joggers, track trousers, knitwear, jackets, dresses, skorts, jumpsuits, and accessories.
Key Fabric Families
Its main collections include Airweight, Rigor, Rib, Active Rib, Performance, Track, Court Sports, Fleece, Classics, and Made in LA. Airweight is valued for its soft and light feel. Rigor offers a firmer fit. Rib fabrics add texture and comfort, while the Track range highlights the company’s retro sports look. Made in LA is a separate collection. Therefore, not every item can be described as made in Los Angeles, although the designs remain strongly connected with the city.
Fabric, Fit, and Performance
Many garments use nylon and spandex blends. These materials provide stretch, softness, shape retention, breathability, and quick drying. The fit is usually close to the body. Some pieces may feel smaller than similar products from other brands. Customers who prefer less compression may choose a larger size. Not every product is built for high-impact sport. Many pieces are best suited to studio exercise, light training, walking, travel, and casual wear.
Where SPLITS59 Is Sold
The company sells through its online store and wholesale partners. Distribution has included Revolve, Intermix, Nordstrom, SoulCycle, and specialist studios. By late 2025, the business described its sales mix as close to an even split between direct-to-consumer sales and wholesale. The brand has also tested physical retail through temporary shops. A New York pop-up opened in SoHo, while a seasonal location was planned for Montauk. These spaces allowed customers to see fabrics and fit in person.
Prices and Market Position
SPLITS59 is priced as a premium label. Leggings often cost more than $100, while some bras sit close to $90. Joggers, track trousers, and outerwear can cost more. This places the company beside other luxury activewear brands. Customers are paying for technical fabric, distinctive styling, fit, and brand identity.
Collaborations and Celebrity Interest
The company gained early attention from well-known women, including Emily Blunt and Miranda Kerr. Their interest helped bring wider notice during the brand’s early growth. A later collaboration with American Ballet Theatre principal dancer Isabella Boylston introduced ballet-inspired pieces. The partnership matched the company’s focus on movement, grace, strength, and studio style.
Ownership, Revenue, and Business Status
SPLITS59 remains private, so it does not publish full financial accounts. Exact revenue, profit, founder salaries, and ownership percentages are not confirmed. Commercial databases have produced revenue estimates of several million dollars, but these figures are not official company numbers. The legal business name is SPLITS59, LLC. The brand continues to operate from Los Angeles, with additional business activity in New York.
Shipping, Returns, and Customer Care
The company ships within the United States and to international markets through a global shipping partner. US customers can receive free ground delivery after meeting a minimum order value. Returns must begin within the stated period, and refund fees may apply. Final-sale products are usually not eligible for return, so customers should check sizing and conditions before buying.
Why SPLITS59 Stands Out
The brand’s strength comes from joining sport, comfort, and fashion. It does not rely only on plain leggings or basic workout tops. Its striped flares, stirrup leggings, fitted tracksuits, and vintage detail give it a clear personality. Its Los Angeles base also supports an image of movement, wellness, and relaxed confidence.
Final Thoughts on SPLITS59
SPLITS59 has grown from a focused activewear idea into a recognised premium label in women’s athleisure. Jonathan Schwartz and Keith Peterson built it by combining endurance sport, fashion knowledge, and careful design. Its identity rests on technical fabrics, retro influence, flattering shapes, and clothing that can move through many parts of daily life. Although ownership and leadership details remain private, its founders, products, and design direction are well established.
For women who value comfort, performance, and a polished athletic look, the brand offers a distinctive option in the modern activewear market.
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