Hackett London is a British menswear brand built on classic tailoring, sporting tradition and modern everyday style. Founded by Jeremy Hackett in 1983, it began with second-hand English clothing in Chelsea and grew into an international fashion business offering menswear, boyswear, shoes, accessories, sportswear and tailoring.
Its identity is linked to London, yet its business is global. British design references are combined with international fabrics, factories and retail partners, creating clothing for work, travel, weekends and formal occasions.
Hackett London: From a Chelsea Shop to a Global Brand
Jeremy Hackett worked on Savile Row during the 1960s, developing a strong interest in clothing worn by the classic English gentleman. He later visited Portobello markets and flea markets, buying distinctive vintage garments.
In 1983, he opened his first shop on King’s Road in Chelsea. The boutique sold carefully chosen second-hand garments, yet looked more like a refined gentleman’s shop. Demand grew quickly, so Hackett opened a neighbouring shop and began producing new garments inspired by older pieces.
Some historical accounts place an earlier Portobello stall in 1979, but the official company history uses 1983 as the founding year. The UK legal business, HACKETT LIMITED, was incorporated in 1984 and originally carried the name Gillywest Limited until 1992.
The company later moved through different ownership stages. Richemont sold Hackett Limited to Spanish investment company Torreal in 2005. AWWG records acquiring the global brand in 2006. In 2020, the wider group adopted the name All We Wear Group, or AWWG. In 2024, American fashion company G-III Apparel Group increased its minority investment in AWWG to approximately 18.7 per cent.
Hackett London Quick Info
| Detail | Information |
|---|---|
| Brand name | Hackett London |
| Founded | 1983 |
| Founder | Jeremy Hackett |
| Origin | Chelsea, London |
| Industry | Menswear and fashion |
| Parent group | AWWG |
| Main products | Menswear, boyswear, shoes and accessories |
| Speciality | Savile Row tailoring |
| Signature line | Nº14 Savile Row |
| Global reach | 160+ stores in 30+ countries |
| Website | www.hackett.com |
The British Identity of Hackett London
The brand’s style is inspired by English country clothing, Savile Row tailoring, British schools, polo, rowing, rugby, sailing and motor racing. Common patterns include tartan, Prince of Wales check, windowpane and herringbone, with navy, cream, brown, burgundy, forest green and soft blue appearing frequently.
The wardrobe is designed for different parts of daily life. A tailored jacket can suit the office, then work with chinos or denim in a relaxed setting. Knitwear, gilets, overshirts and outerwear add useful layers for changing British weather.
Collections for Men and Boys
The main range includes suits, blazers, shirts, polo shirts, trousers, chinos, jeans, knitwear, sweatshirts, T-shirts, shorts, coats, jackets and gilets. Shoes and accessories complete the wardrobe with belts, wallets, ties, caps, socks, umbrellas, luggage and fragrances.
Hackett London also offers fragrance, luggage and small leather goods, extending its reach beyond clothing. The boys’ range carries the same spirit into children’s clothing, including polos, shirts, T-shirts, sweatshirts, chinos, denim, shorts, jackets, gilets and caps.
Hackett Sport and Heritage
Hackett Sport was introduced in 2023 for active and off-duty clothing. It includes technical jackets, softshell gilets, training shorts, commuter trousers, polos, sweatshirts and backpacks, giving the brand a more athletic direction.
Hackett Heritage explores the sporting and collegiate side of the label. Its Spring/Summer 2026 range includes Heritage Essentials, Heritage Number, Heritage H and Heritage Harry. The collection also features London Rowing Club polos, rugby shirts, bombers, knitwear and other garments.
Savile Row Tailoring and Personal Service
Tailoring remains a major feature. Its No.14 Savile Row line includes suits, jackets, coats, trousers, shirts, knitwear and accessories. Personal Tailoring begins with a ready-to-wear suit that can be adjusted with different linings, buttons, pockets and internal details. Customers can choose between half-canvas and full-canvas construction.
Made-to-measure suits are Italian-made garments based on existing designs. They are fully canvassed and modified to the customer’s measurements. The shirt service offers eleven collar styles, ten cuff options, fabric choices and optional monogramming.
Bespoke tailoring is the most individual service. It is available at the J.P. Hackett townhouse at No.14 Savile Row. A head-cutter creates a personal pattern after taking detailed measurements, and the customer normally attends two or three fittings before the garment is completed.
Ownership, Management and Global Reach
Hackett operates as a main AWWG brand alongside Pepe Jeans London and Façonnable. AWWG is headquartered in Madrid, with London offices and international operations. Laura Fernández Plaza became chief executive in March 2026, while Jeremy Hackett remains an active UK company director.
The official brand history states that Hackett has more than 160 stores in over 30 countries and more than 1,000 points of sale worldwide. A point of sale can mean a shop, outlet, concession, franchise, wholesale partner, distributor or online marketplace, so these totals measure different things.
AWWG’s 2023/24 figures place Hackett brand turnover at €177.97 million, with 2.92 million garments sold. Separate UK-company accounts for the year ending March 2024 showed turnover of £129.378 million and EBITDA of £8.057 million. The figures cover different entities and currencies.
In 2026, the brand opened a 225-square-metre store at Four Towers Frankfurt. The location includes No.14 Savile Row tailoring, personal tailoring and the first Hackett in-store barber service in Germany.
LinkedIn describes the company size as 201–500 employees and currently shows 635 associated members; that figure changes as people update their records. AWWG’s wider group has more than 4,500 employees, over 400 brand stores and more than 4,500 points of sale. Those totals include Pepe Jeans and Façonnable, not Hackett alone.
Campaigns, Motorsport and Sporting Links
Recent campaigns have used figures linked with style, travel and sport. The Spring/Summer 2026 campaign features David Gandy near Dubai, wearing linen shirts, light tailoring, relaxed trousers and swimwear.
Carlos Sainz senior and junior fronted the Spring/Summer and Autumn/Winter 2025 campaigns. Earlier campaigns featured Jenson Button and Matthew Goode in Seville.
Hackett Sport is the official apparel provider for Formula E’s 2025/26 season, supplying uniforms and clothing for staff. Its former Aston Martin partnership ran through 2024.
Manufacturing and Sustainability
British inspiration does not mean that every garment is made in Britain. Current products show a mixed supply chain, including cloth woven in England, Italian-made tailoring and shoes made in Spain. AWWG uses partner factories, vendors and subcontractors across its international production network.
AWWG’s sustainability programme includes recycled fibres, BCI cotton, responsible wool and leather, lower-impact washing, reduced chemical use, sustainable packaging and ethical sourcing. Hackett Earth is the brand’s responsible product platform. The group also directs unsold stock through outlets and online channels rather than destroying it.
Independent sustainability organisation Good On You gives the brand an overall “Not good enough” rating, with scores of 2 out of 5 for Planet, People and Animals. Its concerns include limited materials disclosure, incomplete supply-chain transparency and weak evidence concerning living wages. The group has policies, but outside assessments call for stronger proof and disclosure.
AWWG’s 2023/24 sustainability report also records five workplace human-rights complaints across the group, without assigning them specifically to Hackett.
Why Hackett London Remains Relevant
Hackett London has lasted because it offers more than formal suits. It provides a complete wardrobe shaped by British references, from polos and rugby shirts to tailored jackets, knitwear, technical outerwear and bespoke garments. Its future depends on credible heritage, stronger transparency, digital growth and responsible production.
The brand is therefore best described as a global premium menswear business with London roots, Savile Row influence and an international supply chain. Its strongest appeal lies in the meeting point between traditional British character and practical contemporary clothing.
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