Georgia Habboo: The CRM Leader, Entrepreneur and Modern British Lifestyle Voice

Georgia Habboo has built a career that blends corporate skill, business experience, fashion, beauty and family life. She is known as the elder sister of Made in Chelsea star Sophie Habboo, yet her own work stands firmly on its own. From leading customer relationship management projects for major brands to creating lifestyle content and running a company, she has developed a varied and respected path.

Born in April 1992, Georgia Scarlett Habboo grew up in Leamington Spa, Warwickshire. She later moved to Newcastle upon Tyne for university before building her working life in London. Today, she combines a senior role at FARFETCH with digital content, brand partnerships, motherhood and business interests.

Who Is Georgia Habboo?

Georgia Habboo, also known by her married name Georgia Berry, is a British CRM professional, entrepreneur and lifestyle creator. Her work has focused on customer relationships, digital communication, beauty, fashion and retail.

Outside corporate work, she shares fashion, beauty and family content with a large Instagram audience. Her social presence has become another important part of her identity, especially through outfit posts, motherhood content and LTK shopping links.

Georgia Habboo’s Age and Early Life

Georgia Scarlett Habboo was born in April 1992. Her birthday is celebrated on 23 April, making her 34 years old in 2026. She comes from Leamington Spa, Warwickshire, where she attended The Kingsley School. She later spent time in Newcastle upon Tyne while studying at university. Georgia completed a Bachelor of Science degree in Psychology at Newcastle University between 2010 and 2013. The subject gave her a useful understanding of human behaviour, communication and decision-making.

Her move from Leamington Spa to Newcastle and then London also reflects a steady personal journey. Each city played a different role: Warwickshire shaped her early years, Newcastle supported her education and London became the centre of her career. This background gives her story a clear sense of progress.

Georgia Habboo’s Career Journey

Georgia Habboo began her professional path with internships before moving into marketing, audience insight and digital communication.

Early Career

In 2013, Georgia completed a recruitment internship with Boyden, a global leadership recruitment firm. She then worked as an intern at Palm PR in Shoreditch, London, from March to May 2014. She joined the Radio Advertising Bureau UK as an Insights Executive in July 2014 and stayed for one year. In July 2015, she became a Marketing Executive at Radiocentre, holding the role until November 2016.

Five Years at Charlotte Tilbury Beauty

A major stage in Georgia’s career began in November 2016 when she joined Charlotte Tilbury Beauty as a Digital Communications Coordinator. She remained with the company for more than five years and moved through three roles. In March 2019, she became CRM Assistant Manager. In February 2021, she advanced to Global CRM Manager.

Her rise within the company showed strong professional growth. Charlotte Tilbury is a luxury beauty brand with customers across many countries. Managing global CRM in such a business requires careful planning, clear messaging and a deep understanding of customer habits.

FACEGYM and FARFETCH

In November 2021, Georgia joined FACEGYM as Global CRM Manager. She remained there until July 2022, continuing her work in international beauty and customer communication. She then moved to FARFETCH in July 2022 as CRM Manager. FARFETCH is a global luxury fashion platform connecting customers with boutiques and brands.

Her role involves the digital side of luxury retail. CRM managers plan email campaigns, study customer behaviour, improve loyalty and help brands form stronger relationships with shoppers. The position suits Georgia’s background in beauty, fashion, marketing and psychology.

What CRM Work Involves

Customer relationship management brings together data, communication and brand strategy. A CRM manager studies how people shop, what encourages repeat purchases and which messages create stronger loyalty. The work can include email planning, customer groups, campaign testing and performance review. Georgia’s long experience in this field shows that her career is based on specialist knowledge rather than social fame. Her move from beauty to luxury fashion also proves that her skills can transfer across industries.

Georgia Habboo’s Business Ventures

Georgia has also taken part in company ownership and directorship. Her business work has included sustainable swimwear, lifestyle products and her own active company.

GI Swim and Sustainable Fashion

In 2020, Georgia and her sister Sophie launched GI Swim, a sustainable swimwear brand. The company focused on stylish pieces made with regenerated materials. Its products used fabric made from sources such as discarded fishing nets and textile waste. The aim was to reduce waste connected with fast fashion while offering modern swimwear.

Georgia Habboo Ltd

GI Swim Ltd was incorporated on 2 July 2020 and later changed its name to Georgia Habboo Ltd. Georgia Scarlett Habboo remains an active director. Georgia also became a director of Creme Collective Ltd on 25 September 2023. That company has since been dissolved, while Georgia Habboo Ltd remains active. Her company role adds an entrepreneurial side to her career. It also gives her a legal business structure for commercial projects, brand partnerships and other creative work.

Instagram, Fashion and Digital Influence

Georgia Habboo has built a strong Instagram presence under @georgiahabboo. Her account has more than 119,000 followers and features fashion, beauty, family moments and daily life. Her bio uses the name Georgia Berry, showing her married identity, while her original surname remains central to her personal brand.

LTK Shopping Content

Georgia works with LTK, a platform that allows creators to share shopping links and earn income from purchases. Her posts include clothing details, outfit ideas and direct links to products. In a recent post, she described her style as giving “cool toddler mum” energy. She also answered a follower’s question by confirming that she wore a medium in a white top. Her approach combines style inspiration with useful shopping guidance. This makes her content suitable for women who want wearable fashion rather than highly staged luxury looks.

Beauty and Make-up Interests

Beauty is a natural part of Georgia’s identity. Her years at Charlotte Tilbury Beauty and FACEGYM gave her professional experience within two respected beauty businesses. She has also shown an interest in make-up and has helped her sister Sophie with beauty looks for special events. Her background gives her a strong understanding of beauty branding, product presentation and customer expectations. It also supports her work with fashion and lifestyle partnerships.

Georgia Habboo’s Parents and Sister

Georgia is the daughter of Patrique Habboo and Sarah Wigley. She grew up with her younger sister, Sophie Habboo. Sophie became widely known through Made in Chelsea and later developed a career in podcasting, television and brand work. She married Jamie Laing in 2023. Georgia and Sophie share a close bond. They have worked together, supported each other’s weddings and shared family moments across podcasts and social media.

Relationship with Sophie Habboo

Although Sophie has a stronger television presence, Georgia has developed a more corporate and business-led career. Their work on GI Swim showed how their skills could work together. Sophie brought media experience and a broad audience, while Georgia brought CRM, beauty and digital retail knowledge. The sisters also take part in each other’s family celebrations. Their relationship has remained an important part of both their personal and professional lives.

Georgia Habboo’s Husband and Wedding

Georgia Habboo is married to Tom Berry. Before their wedding, Tom joined Georgia on Sophie Habboo and Jamie Laing’s podcast, where the couple discussed their relationship, engagement and wedding plans. They married on 1 September 2023. Georgia wore a white bridal gown, while Tom chose a classic black tuxedo. The wedding came only months after Sophie Habboo and Jamie Laing held their own celebrations. This made 2023 an important year for the wider Habboo family.

georgia habboo husband — Georgia Habboo and Tom Berry

Life as Georgia Berry

After marriage, Georgia began using Georgia Berry in her Instagram bio. She continues to use Georgia Habboo for her social handle and professional identity. Using both names allows her to keep the recognition connected with her career while also reflecting her married life with Tom.

Georgia Habboo’s Children and Motherhood

Georgia and Tom welcomed their first child, a daughter named Arabella Sophia Berry, on 5 November 2024. The family also calls her Bella. Motherhood has become an important part of Georgia’s life and online content. She now shares outfits, routines and moments connected with raising a young child.

Arabella Sophia Berry

Arabella’s middle name, Sophia, creates a warm family connection and may honour Georgia’s sister Sophie. Georgia has spoken about the emotional effect of becoming a mother and the changes that came with the experience. Her family content remains warm while protecting the more private parts of her daughter’s life. Becoming a mother has also influenced her fashion style. Her posts now include practical clothing, comfortable outfits and ideas suited to busy parents.

Georgia Habboo’s Professional Strengths

Georgia’s career shows clear strength in customer behaviour, brand communication, luxury retail and digital marketing. She has moved successfully between radio, beauty, fashion and entrepreneurship.

A Balanced Modern Career

What makes Georgia’s journey distinctive is the balance between corporate leadership and online creativity. She has not left professional work behind to become only a creator. Instead, she has built both paths together. She can manage customer strategy for a global luxury business, direct her own company, create shopping content and raise a young family. This combination reflects a modern British career shaped by skill, adaptability and ambition.

Her path also shows how a private professional can build genuine influence through expertise, consistent work and a clear sense of personal style.

Final Thoughts on Georgia Habboo

Georgia Habboo has created an identity that reaches beyond her family connection to Sophie Habboo. She is a psychology graduate, experienced CRM manager, company director, fashion creator, wife and mother. Her career has grown through steady progress, from internships to global management roles at major beauty and fashion brands. Her business ventures and digital work have added another layer to her achievements.

Now known personally as Georgia Berry, she continues to use the Habboo name that shaped her early life and professional identity. Her story is one of careful career growth, close family ties and confident movement between corporate and creative worlds.

Also Read

Eleanor Edwards