Insendi is a British education technology company that helps universities, business schools and training providers build better online courses. Its software works with Canvas LMS and gives teachers more ways to create interactive lessons. The platform is designed for people who want to improve digital learning without using code. Teachers can add quizzes, polls, videos, group tasks and other activities while working inside Canvas. This helps institutions create richer courses without moving to a separate system.
The legal company behind the brand is INSENDI LIMITED. It was incorporated on 6 December 2017 under company number 11098726. The business remains active in the United Kingdom. Its registered office is at Britannia House, 21 Station Street, Brighton, England, BN1 4DE. The company also presents London as its main business base. This is normal because a registered office and an operating office can be in different cities.
The History of Insendi
The company grew from digital education work connected with Imperial College Business School. Dr David John Lefevre played an important role in its early development. He had strong experience in educational technology and led work at the Imperial College EdTech Lab. He became one of the founding directors when the company was formed in 2017. Marc Joseph Wells was also an original director. Both men had a key role during the early stage of the business.
Study Group Acquisition
Study Group acquired the company in February 2020. The deal brought together digital course technology and Study Group’s experience in international education. After the acquisition, EDU UK Management Services Limited became the direct controlling company. It holds at least 75 per cent of the shares and voting rights. It also has the power to appoint or remove directors.
In May 2026, Arete Education acquired the academic operations of Study Group. However, the deal announcement did not clearly name INSENDI LIMITED. Because of this, the final position of the legal company within the new group structure needs further confirmation.
How the Insendi Platform Works
The main product works directly inside Canvas LMS. It adds new course-building tools to the learning system that many colleges and universities already use. Teachers do not need to switch between several platforms. They can build pages, add learning tasks and review learner activity from one place.
More Than 30 Learning Activities
The system includes more than 30 activity types. These tools help teachers create lessons that involve learners instead of only giving them text to read.
Examples include:
- Flashcards
- Quizzes
- Polls
- Interactive videos
- File uploads
- Exams
- Live classes
- Information boxes
- Geotagging
- Group tasks
Teachers can decide how each task should work. An activity may be private or collaborative, required or optional, and assessed or unassessed.
Better Control for Teachers
A tutor can ask learners to submit their own answer before viewing the work of others. This can support honest thinking and reduce copying. Activities can also be used for class discussion, practice, reflection, teamwork and formal assessment.
Insendi Quick Information
| Detail | Information |
|---|---|
| Brand Name | Insendi |
| Legal Name | INSENDI LIMITED |
| Company Number | 11098726 |
| Founded | 2017 |
| Incorporated | 6 December 2017 |
| Founder | Dr David John Lefevre |
| Industry | E-learning and education technology |
| Headquarters | London, England |
| Registered Office | Brighton, England |
| Main Product | Canvas LMS course-authoring software |
| Key Features | 30+ activities, AI tools, analytics and no-code building |
| Canvas Integration | LTI 1.3 |
| Parent Company | EDU UK Management Services Limited |
| Current Directors | Ian Crichton, James Connor and Simon Belfer |
| Company Status | Active |
| Website | www.insendi.com |
Insendi and Canvas LMS
The software connects with Canvas through LTI 1.3. This is a modern standard that allows learning tools to work safely inside another education platform. The connection means institutions do not need to rebuild their full course system. They can keep Canvas and add extra features through the integration.
No Coding Skills Needed
The course builder is made for teachers, not only technical teams. A user can select an activity, add content, change settings and publish the task without writing code. This can save time and reduce pressure on web developers or IT departments. The system also works with Canvas Gradebook. This allows teachers to connect marked activities with course results and learner progress.
Artificial Intelligence Features
The platform includes artificial intelligence tools that support course building.
Activity Recommender
The Activity Recommender reviews teaching content and offers a suitable activity type. For example, it may propose flashcards, a poll or a quiz based on the lesson material. This can help tutors choose a format that matches the learning goal.
Activity Autofiller
The Activity Autofiller can create draft content from a Canvas page. It may turn lesson text into questions, flashcards or another learning task. Teachers still control the final result. They can edit the draft before it is published. The system does not publish the AI content without approval. Institutions can also decide whether these tools should be active. Before using them with sensitive material, universities should ask about the AI provider, data storage, processing region and retention rules.
Learning Design and Teaching Method
The activity suite is based on six learning types linked to the work of education expert Diana Laurillard.
These learning types are:
- Acquisition
- Active inquiry
- Discussion
- Collaboration
- Practice
- Production
This teaching model gives the platform a stronger purpose. The software is not only focused on making lessons look modern. It also aims to support the way people learn.
Analytics and Learner Progress
Insendi gives teaching teams detailed data about learner behaviour. Staff can review how students use individual activities instead of only checking whether a course has been completed.
The analytics can show:
- Participation
- Progress
- Contributions
- Activity completion
- Optional task use
- Engagement patterns
This data can help a teacher see where learners lose interest or face difficulty. It can also guide future course changes.
Security and Data Protection
The platform uses Amazon Web Services for hosting. Universities normally act as data controllers, while the company acts as the data processor. Its security material refers to encryption, access records, two-factor authentication, institutional sign-on, database separation and incident procedures.
SOC 2 Type 1
The company states that it achieved SOC 2 Type 1 compliance after an independent review in 2021. This type of review checks whether security controls were properly designed at a set point in time. A large institution should ask whether a newer Type 1 or Type 2 report is available.
Accessibility Standards
The system supports WCAG 2.1 Level AA and Section 508 requirements. These standards help make digital learning easier to use for people with disabilities. Accessibility documents are also available for institutional review.
Data Used by the Platform
The service may process names, email addresses, usernames, institutional numbers, course progress, messages and learner contributions. Universities should study the data-processing terms, international transfer rules, subprocessors and deletion process before signing a contract.
Universities and Education Partners
The company has worked with major education organisations in several countries. These include Imperial College Business School, ETH Zürich, the University of Melbourne, the University of Stirling, ESMT Berlin, Singapore Management University, BI Norwegian Business School and Nyenrode Business Universiteit.
It has supported online MBA courses, medical education, executive learning, STEM projects and virtual campus programmes. Some agreements were made for fixed periods. Their current status should be confirmed directly before they are described as active partnerships.
Insendi Leadership and Directors
INSENDI LIMITED currently has three active directors.
Ian Francis Crichton
Ian Crichton was appointed on 1 September 2022. He has also served as Chief Executive Officer of Study Group.
James Gerard Connor
James Connor became a director on 8 February 2023. Company material has identified him as Managing Director.
Simon Leo Belfer
Simon Belfer was appointed on 31 May 2023. He has also served as Chief Financial Officer of Study Group. Dr David Lefevre resigned as a director in July 2024. Marc Wells, Terence Sweeney, Nicholas Williams and Emma Lancaster also left their legal roles in earlier years.
Financial and Legal Position
The latest filed accounts cover the year ending 31 December 2024. They were submitted in December 2025 with parent company accounts and audit exemption documents. A share allotment completed in August 2025 increased the stated share capital to £167,017.518.
This figure is nominal share capital. It does not show the company’s market value, sales, profit or cash balance. The business does not publish a standard price plan. Universities and training providers must request a demonstration and receive a tailored quote.
Why Insendi Matters
Online education needs more than text pages and basic tests. Learners often need discussion, practice, feedback and teamwork to stay involved. Insendi helps institutions add these elements without replacing Canvas. Its no-code tools make course building easier for teachers, while analytics support better decisions.
Its main strengths include Canvas integration, more than 30 activities, AI support, strong learning design and institutional security features. The main area that needs greater clarity is the final ownership structure after the 2026 Study Group transaction. Even so, the company remains active and continues to offer digital learning tools for universities and professional education providers.
