Avery Healthcare is one of England’s major care providers. The organisation delivers residential, nursing, dementia and short-term care for older people. Its homes combine personal support with comfortable accommodation, dining, activities and wellbeing services. Since 2005, it has grown into a large senior-living group.
Avery Healthcare and Its Background
The business was founded in 2005 by John Strowbridge and Ian Matthews. Its early purpose was to create care homes where older people could receive professional support while keeping dignity, choice and independence. The brand expanded across England. Its main office is at 3 Cygnet Drive, Swan Valley, Northampton, NN4 9BS.
Avery Healthcare Group Limited was incorporated on 5 July 2013. Its company number is 08599361, and it remains an active private limited company. Its registered activity is “activities of head offices”, which reflects its group and management role. Individual homes can operate through different legal companies within the wider structure.
Avery Healthcare Ownership and Corporate Structure
The ownership structure includes more than one company. Avery Healthcare Group Limited is controlled by Avery Healthcare Holdings Limited, while other operating companies sit beneath the wider group. This structure supports a large estate of care homes, properties and management operations. It also separates group functions from individual care services.
Reuben Brothers became a major investor in 2022 and now holds the majority position in the business. Welltower has also had an important strategic relationship with the group through property and investment activity. These partnerships have helped support growth, acquisitions and new care developments. They also connect the care business with major real-estate investors.
Reuben Brothers and Welltower
The 2022 transaction marked an important stage in the company’s growth. Reuben Brothers acquired a majority interest, while Welltower continued to play a role through property partnerships. The relationship gave the business access to large-scale investment support. It also strengthened plans for future senior-living development in England.
Avery Healthcare – Quick Info
| Detail | Information |
|---|---|
| Company Name | Avery Healthcare |
| Founded | 2005 |
| Founders | John Strowbridge and Ian Matthews |
| Industry | Health and Social Care |
| Headquarters | Northampton, England |
| CEO | Jeremy Richardson |
| Company Type | Private |
| Main Company | Avery Healthcare Group Limited |
| Company Number | 08599361 |
| Care Homes | 100+ across England |
| Main Services | Residential, Nursing, Dementia and Respite Care |
| Majority Investor | Reuben Brothers |
| Key Partner | Welltower |
| Core Values | Caring, Supportive, Honest, Respectful, Accountable |
| Main Market | United Kingdom |
| Website | www.averyhealthcare.co.uk |
Leadership at Avery Healthcare
Jeremy Richardson is the current Chief Executive Officer. He has senior leadership experience from care and hospitality organisations including Runwood Homes, Brighterkind and Four Seasons Healthcare Group. His earlier career also included hotel and leisure businesses. This background matches the company’s model of combining care with strong hospitality services.
John Strowbridge later became executive chairman, while Ian Matthews also played an important role in the group’s early development. Both later left directorships of the main group company, after helping establish the platform for expansion.
Avery Healthcare Care Services
The group provides several forms of care for different needs. Residential care supports older people who need help with daily living but do not always require continuous nursing. Nursing care is designed for residents with more complex health needs. Qualified staff can provide medication support, monitoring and other clinical care.
Dementia care is another important part of the business. Homes provide person-centred support for people living with memory loss and related conditions. Nursing dementia care combines dementia support with more advanced medical needs. Respite and convalescence care is also available for shorter stays after illness, hospital treatment or periods when family carers need support.
The ReConnect Dementia Approach
The company promotes a dementia-care model called ReConnect. It focuses on personal history, daily routines, communication, meaningful activity and emotional wellbeing. Staff aim to understand each resident as an individual rather than define them by a condition. Family involvement can also help provide continuity and comfort.
Care Homes, Beds and Growth
The organisation operates more than 100 care homes across England. Growth has come through acquisitions, management agreements and new developments. In 2023, it added management of 29 homes and reached 99 homes at that stage. The expansion also supported the premium Avery Collection identity.
A major step followed in 2025 with the acquisition of Artisan Care Group. The deal added ten purpose-built homes and 774 beds. After the transaction, the company stated that it owned and operated 106 homes with 8,614 beds. By December 2025, the estate had reached 107 homes across England.
New Care Developments
Growth is continuing through new construction. Alice Court in Eastbourne opened in November 2025 with 70 beds. Rowley Bank in Stafford is planned as a 66-bed home, while Wensum Gardens in Taverham is planned with 70 beds. Both projects are expected to open in 2027.
Avery Healthcare Homes and Lifestyle
The company aims to create homes that feel comfortable, social and welcoming. Many locations include restaurant-style dining, cafés, lounges, gardens, hair salons, cinema rooms and activity areas. Residents can take part in social events, hobbies, exercise and community activities. The aim is to support both physical care and emotional wellbeing.
Food and hospitality are central to the brand. In-house teams prepare meals, with options for different dietary needs. Shared dining can help residents maintain routine and social contact. This hospitality focus places the organisation within the premium side of the care-home market.
Regulation and Care Quality
Care homes in England are regulated by the Care Quality Commission. Each registered service receives its own assessment, so there is no single CQC rating for every home in the group. Many locations have strong ratings, while some have faced improvement requirements. Quality must therefore be judged at individual-home level.
Moorlands Lodge in Hindhead received a Requires Improvement rating in 2026. Safety, effectiveness and leadership required improvement, while caring and responsiveness were rated Good. A 2024 Prevention of Future Deaths report linked to the same home raised concerns about mobility records, falls planning, call-bell response times and management oversight. These findings show why strong systems are essential across a large care network.
Awards and Customer Feedback
The group was named a Top 20 Large Care Home Group in the UK for 2026 by carehome.co.uk. Its group review score reached 9.6 out of 10, while individual homes have also received regional recognition.
Workforce, Careers and Governance
The organisation employs thousands of people across care, nursing, hospitality, management and support roles. Jobs include care assistants, senior carers, nurses, chefs, home managers, housekeepers and maintenance staff. Training and career development matter because staff quality directly affects resident experience. The group also publishes gender pay and modern slavery statements as part of its governance duties.
Financial Scale of Avery Healthcare
Consolidated figures for the wider holding group for the year ending March 2025 showed turnover of about £394 million. Standalone results for Avery Healthcare Group Limited should not be treated as the performance of every care home because the company mainly performs a head-office role.
Values and Future Direction
The organisation promotes five main values: caring, supportive, honest, respectful and accountable. These principles guide staff behaviour, resident care and management decisions. Its future direction combines care quality, premium facilities, acquisitions and new development, with further growth remaining central to strategy.
Final Thoughts on Avery Healthcare
Avery Healthcare has grown from a care business founded in 2005 into one of England’s larger private senior-living groups. Its network now includes more than 100 homes providing residential, nursing, dementia, respite and independent-living services. Investment support, acquisitions and new developments have driven rapid growth. Long-term success will depend on maintaining consistent care quality, strong local leadership and trusted relationships with residents and families.
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